If your sign-up form is longer than two pages, you will see a significant drop in sign-ups.
A phone number would be useful if you have a strong SMS marketing presence, but don't make it mandatory. To create an account, all you need is a name, an email address, and create a strong password. Rule 1: Ask for only the information you need to set up the account. When we get to the sign-in in the middle of another action, things get a little more complicated. Let's start with a simple sign-up and registration process. Today, we will aim to eliminate those by establishing a set of simple guidelines that must be followed in all your sign-up/sign-in adventures. A terrible SI/SU trip results in a major fall and a terrible experience. The sign-in/sign-up process is an important hurdle that users must overcome in order to use the services you provide. There is debate on the Internet about whether the company's decision is correct, user-friendly, and compliant. Most of the time, these are determined by the platform of choice or the user's preferred experience. But, even after 20 years, we keep making mistakes.
Transactional sign-in/up journeys have existed since the beginning of e-commerce.
Common Rules For Designing Sign-up & Sign-in Journeys